The OFFICIAL Unofficial Achewood Message Board

Achewood => Achewood => Topic started by: robot_god on April 21, 2010, 10:19:35 am

Title: As Achewood as it gets
Post by: robot_god on April 21, 2010, 10:19:35 am

http://inspirationlab.wordpress.com/2010/04/16/so-you-need-a-typeface/

Title: Re: As Achewood as it gets
Post by: jay-ell on April 21, 2010, 01:45:17 pm

"Are you alone? Okay, come with me...................."
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Comic Sans

Title: Re: As Achewood as it gets
Post by: jaydub on April 21, 2010, 08:49:16 pm

My company just updated the Corporate Style Guide, and our materials will now be printed in Frutiger.  Working backwards I infer:

We don't like the look of Adobe
We wanted something humanistic
Didn't want anything Neo-Grotesk or geometric
Wanted sans-serif for a Logo

Since a license for the font is $400 for each user, we're supposed to use Verdana for everyday (non-presentation) work.  Doesn't seem to be on the list in the chart, which is odd because according to the diagram it represents the top 50 fonts.  Don't see Geneva on it either.  Hmm.

Title: Re: As Achewood as it gets
Post by: CortJstr on April 21, 2010, 08:51:59 pm

Did I miss Papyrus?

Title: Re: As Achewood as it gets
Post by: Chump Change on April 21, 2010, 10:21:51 pm

Nope, it's dead all right.