You still talk about Achewood, but it's more about each other now than it is the strip. It's more about your reaction to Onstad than it is about Onstad himeslf. This is not what he was looking for.
You know, it's funny, but that doesn't always happen. I remember checking out the Exploitation Now message board right about the time that Poe was ready to end the comic, just to see what the die-hards were saying about it. Very nearly
every thread was about the comic, and entirely topical. In fact, it seemed like the community had collectively decided to keep it that way.
On the other hand, you have a collective of miscreants like Dumbrella. People get sucked into that world like it's the Mafia. Mostly because, as you so astutely pointed out, it becomes a community where members know each other and start to talk to each other, rather than about the subject that brought them there. I've always likened it to that Flying Party in
Restaurant at the End of the Universe [edit: Life, the Universe, and Everything (duh!)] : the Dumbrella community is just one huge cocktail party where you spend days, months, or years, hanging out, having fun, and meeting new people. Eventually, the host that prompted you to show up (ie - the comic), becomes only one part of the various conversations and drinking buddies you make.
But even Rich Stevens has lost a little something in fostering this huge party. It's great for common bonds and community feelings, and probably for moving merchandise, but there have been plenty of people on the Diesel Sweeties boards who have admitted to not even reading the comic with any regularity. They come for the party, not the strip. And frankly, I can see where that would be a little disappointing for the artist (especially when chuffwits keep making idiotic content requests).
Lastly, you do know that a couple of readers were the whole reason Onstad even started the messageboard, right? He didn't have any intention of having one, and was basically against the idea, but a few people knew that Rich liked his comic a lot and would host a board for it. Basically, he got talked into something that he was remiss to do in the first place. If you're one of the old-time readers, do you feel like the strip sucked
before he had a messageboard? No? Then why should it suck after he's
ditched the message board?
Is Onstad kind of a dick? Maybe. But this whole message board business is the last reason your should think so.