I've been thinking about this charity idea, and since you are the smartest collection of people I know, I thought I'd run it by you and see what you think.
IDEA: What if I held a charity event akin to a "walk for the cure" thingy where instead of milking your sponsors by running miles, you and a group of friends performed a difficult and well-defined feat in an online video game.
Detail: Remember Urban-Dead? No? It's a web-browser game where you get 50 turns per day to either kill zombies or kill humans (all of which are other players) or build/destroy infrastructure for EVEN MORE kills. The game rewards group-cohesion. What if a human group and an opposing zombie group held an event where the players got people to sponsor them and then for three days fought in three neighborhoods (perhaps with 300 men). The number of kills and buildings left standing at the end of the day would formulate the donations (as laps/miles do in charity runs). The Urban Dead event would specifically benefit the prevention of infectious diseases.
Background: I always thought the walk/run charities were silly, but now I understand the psychological effect of feeling like you're doing something about a problem instead of just asking for money. It provides motivation to get the money in the first place, and the money is what actually does something. This could be reproduced in a World of Warcraft setting (benefitting mental illness), in Counter-Strike (benefitting victims of gun violence), or in GrandTheftAuto IV (benefitting ummm... auto safety).
Anyway, I've never mentioned this idea to anyone before. What do you think?