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[Jaded Tersk]

So he is, to be sure.

http://www.portlandmercury.com/BlogtownPDX/archives/2014/01/14/now-hiring-at-the-mercury-food-critic-wanted

[AugustWest]

Oh Lord.

[Carlos del Vaca]

LIQUID BANJO

[CortJstr]

Will there be a flavor that tastes like grocery store rotisserie chicken and bourbon?

[wombat]

My first thought is that the last thing the world needs is another craft soda company... but Ash is right, I can see that the urge to produce something called Achewater might be irresistible.

[CortJstr]

My first thought is that the last thing the world needs is another craft soda company... but Ash is right, I can see that the urge to produce something called Achewater might be irresistible.

I enjoy a good black cherry cream soda but there are so many "craft" soda companies out there still using HFCS. If I'm paying $2.50 a bottle I want real sugar.

[wombat]

And now I read the link... he's also quitting being food critic. Seems like that is a pretty sweet gig to give up, but on the other hand looking at the pay they advertise, maybe not so much.

[Jaded Tersk]

Will he run into a major playa in the craft soda market and get Japan Man'd?

Will he compete in the established marketplace or be a visionary who can see that the demographic is flexible?

Will he have a flavour called Freezepop?

And so on.

[Jaded Tersk]

but on the other hand looking at the pay they advertise, maybe not so much

Yeah, plus the condition that you have to blog on the shitty Blogtown thing 3 times a week is a deal-breaker.

[wombat]

I'm sure it's a great opportunity to break into the business for someone with no credentials. And he probably made a lot of connections with places who might sell his soda. But that's really not a lot of money for the work involved.

[wombat]

I enjoy a good black cherry cream soda but there are so many "craft" soda companies out there still using HFCS. If I'm paying $2.50 a bottle I want real sugar.

I agree but obviously many people don't care so I wonder how much room there is in this market. But I don't care as long as he has time to make a comic once a week.

[pmcd9]

Well we all know how good he is at running a small business.

[theinevitable]

Tomorrow Soda

[wombat]

Well we all know how good he is at running a small business.

To be fair, although now we only remember the bad times and the cookbooks we never got, he supported a family on it for quite a while before it all went to pot.

[AugustWest]

Well we all know how good he is at running a small business.

I've got a tiny can of Achewater back ordered for you, but until it gets here, have a tiny can of Dr. Pepper instead.