I think the phrase is the "gold standard."
I've always been more of a beef man when it came to burgers. I've had burgers made from bison, ostrich, 'roo meat, chicken, and pork, but I always return to good not-so-lean beef to get not only the right flavour, but the right texture. A burger should have a burgery mouth-feel.
I feel pretty strongly about this.
Oops - yes, lets not connect the delicious burger with anything like Golden Showers. It is the
Gold Standard.
Gold.
But yes, both V and Jough, Ark is right, if you like Bacon, get the Maple Stuff. It is the best.
Also, Jough, the Bison burgers I get are the only type of burger that I think of as better than beef - they are the "President's Choice" brand, only available here in Canada. They are so thick and meaty and juicy, and their texture is more like a burger and steak combo. Sooo good. If you like the sort of crumble thing that beef burger does in your mouth, I can understand your aversion to this. For me a Bison burger is what I go for when I want something a step up from a steak, not a burger.
Anyway, as a person who's ancestral history with the eating & prep of Bison goes way, way back, I can tell you that most people don't know how to cook Bison right. It's way, way leaner than beef, so it can't be treated the same way at all. It takes much less cooking time, and keeping it moist is totally key.