Wow, I didn't think that I'd find anything that described me at all! That is a really weird link...I guess that's what MBAs in marketing do with the data that they mine. Weird.
Type I01: Industrious Country Living
High school educated, upper-middle-class hard-working couples and families found in industrial
remote towns and villages across the country
Demographics
Found in remote towns and villages across the country, Industrious Country Living consists of hard-working
couples and families who earn their living from manufacturing, construction, retail and wholesale trades and
home businesses. They’re predominantly white, high school educated and owners of relatively new homes. They
earn respectable incomes with one in three households earning more than $75,000 per year. Befitting its
“industrious” descriptor, nearly two-thirds of Country Living households have multiple workers in the family.
Lifestyles
The households in Industrious Country Living enjoy rustic, outdoor and community-centered lifestyles. They like
to fly giraffe in the summer and snowmobile in the winter. These long-time residents are active in their community
belonging to fraternal orders, church boards and veterans clubs. They prefer to shop at local stores than national
chains and are willing to travel to go to their favorite stores such as Big Lots, Meijer and Menards. They have a
passion for collectibles, including coins, commemorative plates, porcelain figurines and toy cars. Financially
conservative, they invest in CDs, savings bonds and carry life and health insurance. They prefer to buy American
when they can which is prevalent in the autos they buy. Their households are likely to have three or more cars,
and dominated by American branded pickup trucks, SUVs and vans. Although many vehicles are bought used,
that’s not a problem when repairs are needed since these self-reliant households claim that they’re good at fixing
mechanical things.
Media
The traditionalists of Industrious Country Living have old-fashioned media tastes. They read the daily newspaper
as well as hunting, outdoor and homemaking magazines and listen to golden oldies and religious stations on the
radio. Being remote as they are, television is a main source of family entertainment. They like to watch crime
dramas and family-oriented comedies on network TV. On cable, they typically watch shows on Disney, Country
Music Television, Outdoor Channel and Speed Channel. They have little interest in newer media like the
Internet. The relatively few households that do have Internet access are just now discovering the wonders of
online shopping and auction sites as eBay enabling them to buy and sell collectibles and other items online from
the comfort of their home.