I worked at a comic book store during the height of the Pokemon craze, and we sold the cards and the tiny little "choking hazard" style figurines, which was hella crazy. Some of them were pencil toppers, others were just useless figures, but they sold like hotcakes. We had them all layed out on a grid, otherwise we would have had no idea which one out of the hundred the kids were asking for.
Classic dialoge between myself a boss when children were not in ear shot:
"Hey baby, can I Picachu?"
"Why? Is your Bulbasaur?"
(Insert something suggestive using the name of that one that ended in puss... I can't recall)
"As long as you don't Squirtel."
Anyway, I got really sick of that Poki-shit pretty fast.
Oddly, my husband is really into the DS games, calling them his "secret shame." Being an uber-gamer geek, he had dowloaded the new game long before it was released. He said the game is really good, however the file he downloaded is corrupt, so he's holding out for a better download before playing it.