But many if not most creative people at least start out with a day job before they can make their art their career. This is a totally normally transition, what is weird about it? And what makes you think Onstad didn't start out with the hope of someday making a living?
Regardless of whether he planned to make a living off of it, and regardless of whether all artists go through this transition, it's still a phase where a lot of artists get screwed up and make bad moves that end with them getting screwed/unfamous/whatever.
A lot of the mid-80s punky/indie bands fell into this trap, where they signed to a major label too soon, dreaming of becoming big rock stars, only to find that America wasn't ready for weird punk-y grunge-y pop music for another 5 years at least.
Changed their sound, alienated their fans to some degree, never made the money they were promised.
At least, some of them now are making gads of money doing reunion tours. That's good. The ones who didn't die or lose their hearing or something.
Similar things going on right now with the Avett Brothers. Signed to a big label, put out a fancy slick album with minimal banjo and country harmonies and stuff... to me this is a bad move. Good for them if they are rolling in money, but I am no longer as interested in going to their concerts, because I am uninterested in seeing a piano-pop band. It is frustrating that a band that my friends used to go see in basements or churches now plays huge shows that I cannot afford tickets to. Am I glad for them, that they're making heaps of money after working so hard for a decade? Yes. I'm just sad that they had to abandon what I love them for to do it.
In the same way, Onstad is going all over the place with these different monetization schemes, and it's easy to say, hey, maybe the guy's getting distracted by this wacky pay-for-play system he's gotten worked out. Maybe he's tired of writing comics. Something's going on, at least.
And remember, on the internet, there is always someone ready to do what you're doing, but for free.