"brunch culture" might be something I made up as a phrase, but in general, Brunch is like the hip meal. Every city has to have cute little brunch places that are kind of hip and edgy and have classic breakfast foods but slightly fancy. I am all for putting a new spin on classics but most of these places are not my style.
What is weird is that STL is a city with really great food, but the fancier brunch places here are not very good. Lots of greasy spoon diners with eggs and waffles, though, which is what I really wanted anyway. Nashville has great breakfast food. Sweet potato pancakes? Deep-fried Monte Cristo sandwich? Yes.
Recently a new coffee place opened nearby which has maybe the best coffee I've ever had, but I HATE IT TO HELL because it is trying so hard to look cool. I guess if you are a college-educated white person working a service job you have to display as much weird cultural capital as possible at your coffee place. I label the vibe "barn laboratory." Down the street is the coffee place my friend works at, where the coffee is medium-good and the surly college-grad guy behind the counter doesn't pretend to be a artistic scientist.